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‘Aeonian Candle’ Brand Identity
( Project Overview )
The branding of Aeonian Candle has been created from scratch and established with great detail for an extended period. The project focuses on creating brand visuals and assets based on its territory, strategy and values. The brand strategies are focused on visualizing their values and messages.
( Project Type )
Brand Identity Design
Packaging Design
Brand Guidelines Creation
Conceptual Development
( Tools )
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Aeonian Candle
Branding Project
AEONIAN CANDLE
BRAND IDENTITY DEVELOPMENT
2024 | VERSION 4.0
SOLO/PERSONAL PROJECT
AEONIAN CANDLE
BRAND IDENTITY DEVELOPMENT
Aeonian Candle captures the essence of cherished memories through a curated selection of fragrances that reflect the characteristics of a space and the inner worlds of the people within it. Our brand offers a range of seasonal and unique scents designed to connect consumers' memories with our signature, distinctive scents.
At Aeonian Candle, we prioritize our consumers' joyful and vibrant memories, drawing inspiration from the lively and spirited emotions reminiscent of youthful moments.
The brand identity is crafted to evoke the playful and warm feelings of special occasions shared with friends or family.
Just like a memorable birthday party, Aeonian Candle aims to infuse happiness
and enthusiasm into every product and store experience, ensuring that each interaction with Aeonian Candle creates lasting memories for our consumers.
Who we are
Brand Values
These values define Aeonian Candle, ensuring that our products not only enhance the ambiance of any setting but also resonate deeply with the emotions and experiences
of those who use them. Aeonian Candle focuses on eternally connecting its products
with the customers' happiest memories.
Evoke and preserve cherished memories
Memories
01
Infuse a sense of joy and positivity
Happiness
02
Creates fragrances that linger in mind
Eternality
03
Our candles are designed to illuminate memories, storing the joy, warmth,
and connection that define the most meaningful experiences in life. The tagline
"Light up your memories" perfectly encapsulates Aeonian Candle's mission to evoke cherished moments and emotions beyond simply filling a space with scents.
Brand Tagline
Concept Development
In the early stages of the Aeonian Candle project, I created a mood board to establish the brand's visual direction. The board featured vibrant colors, bold shapes, and playful typography, which served as the foundation for the brand's identity.
Following that, through the hand-drawn sketches, I explored different logo ideas and symbols that align with the brand's essence. The digital sketches show the transition from concept to more refined designs, leading to the final brand visuals.
WORDMARK
SYMBOL
LOGO
MOODBOARD
HAND & DIGITAL SKETCH
Brand Logo
The Aeonian Candle logo embodies the brand's essence of timelessness and intuitively shows its service. The symbol integrates a triangle, representing the letter "A,"
which stands for Aeonian, seamlessly combined with a wave, symbolizing our scents' eternal and calming qualities. The wordmark reflects the brand's name, "Aeonian,"
meaning eternal, emphasizing the idea that our scents are crafted to create lasting memories that transcend time.
FULL LOGO
SYMBOL
WORDMARK
LOGO GRID SYSTEM
Grid system used to create shapes for an Aeonian logo.
x = 3
y = 2
Color Palette
The color palette combines vibrant and energetic tones with calming and comforting shades, creating a well-rounded emotional experience. The colors harmonize
to capture the essence of joyous celebrations, timeless memories, and a strong connection with your audience. The interplay between bold, vibrant tones and adding neutrals enhances the palette's versatility, allowing for various visual expressions
that align with your brand's identity.
#FAB73a
R 250 G 183 B 58
C 0 M 27 Y 77 K 2
GIRLS
Primary
VANILLA
#f8eacb
R 248 G 234 B 203
C 0 M 6 Y 18 K 3
Primary
#EE4B48
R 238 G 75 B 72
C 0 M 68 Y 70 K 7
Primary
B-DAY PARTY
SLEEPOVER
#25699e
R 37 G 105 B 158
C 77 M 34 Y 0 K 38
Secondary
BLUSH
CHOCOLATE
#863E2D
R 134 G 62 B 45
C 0 M 54 Y 66 K 47
#F1ABB7
R 241 G 171 B 183
C 0 M 29 Y 24 K 5
Tertiary
Tertiary
Typography
The Aeonian Candle brand typography is centered around the Poppins typeface. Poppins, a modern sans-serif font, complements the brand’s bright and cheerful identity with its clean and contemporary design. While maintaining legibility and modern aesthetics, Poppins reflect play, happy, and reliable character.
Black
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 ~!@#$%^&*()_+
SemiBold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 ~!@#$%^&*()_+
Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 ~!@#$%^&*()_+
Crafted with care,
made for special moments.
POPPINS | BLACK
Brand Guidelines
The Aeonian Candle Brand Guidelines serve as the blueprint for maintaining
the consistency and integrity of our brand identity. These guidelines encompass
the core elements, including our logo, color palette, typography, and tone of voice,
ensuring that every aspect of our brand remains cohesive across
all platforms and communications.
Light up
your memories.
For her, who wants occasional experience on special days
or holidays, Aeonian Candle provides seasonal and various fragrance candles that can relate the memories.
Your happiest moments, filling your space with joy, comfort, and timeless scents
AEONIAN CANDLE
BRAND IDENTITY DEVELOPMENT
DESIGNED BY BELLA LEE
Thank you for viewing.
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